Social Media Lead

As the Social Media Lead you will guide the social media team to transform powerful real life stories into viral moments that captivate the world.

From the drama of undercover investigations to the joy of rescued animals experiencing freedom for the first time, you will lead the team that has access to some of the most powerful content in the movement.

Your mission is to build and direct a social media powerhouse that turns these stories into the posts, videos, and campaigns that break through the noise and inspire people to act for animals.

This is not just about managing content. You will help shape cultural moments that change how society thinks about animals.

As the Social Media Lead you’ll have what you need to kick-butt

• A team of passionate activists and creatives who believe deeply in the mission
• Access to powerful real life stories from across the animal movement
• Creative freedom to experiment with bold ideas and new formats
• Support from campaign teams, investigators, and storytellers across the organisation
• A vibrant office culture that values collaboration and humour
• The opportunity to shape one of the most influential animal rights platforms in the world

Why you might want this job

• You want your creative work to help animals on a massive scale
• You believe storytelling can shift culture and change lives
• You love creating content that people genuinely care about
• You enjoy leading creative teams and helping people grow
• You want to build something ambitious that reaches millions of people
• You want your work to matter

Key expectations in this role

The Social Media Lead combines creativity, strategy, and leadership. You will guide the team that turns powerful campaign moments into compelling social media content that engages people and moves them to action.

Skills we're looking for

Creative storytelling:

Turning real campaign moments into engaging posts, videos, and narratives that people connect with

Social media expertise:

Understanding platform dynamics, algorithms, and formats across major platforms

Video and visual content creation:

Filming, editing, and producing strong visual content using both mobile and professional tools

Data and analytics:

Tracking performance metrics and using insights to improve strategy

Strategic thinking:

Designing social media strategies that support campaign goals

Leadership:

Guiding and mentoring a creative team to produce consistent high quality content

Community building:

Developing online communities that actively share and advocate for animals

Desired skills

• Excellent written and verbal communication skills
• Advanced knowledge of social media platforms
• Strong experience capturing and editing video content for social media
• Strong analytical skills and ability to interpret performance data
• Creativity combined with strategic thinking
• Ability to work under pressure and meet deadlines
• Experience with social media management and analytics tools
• Experience with branding, marketing communications, and ideally paid social advertising or influencer collaborations

Success in this role looks like

• Social media content that consistently captures attention and sparks conversation
• Growing communities of people who actively support the mission
• Posts and campaigns that reach large audiences and inspire action
• A motivated and creative social media team producing high quality work
• Strong collaboration between social media, campaign teams, and leadership
• Clear strategy supported by data and performance insights

How someone might struggle in this role

• Focusing purely on content output rather than strategic impact
• Ignoring feedback or performance data
• Failing to collaborate with campaign teams and storytellers
• Creating content that feels disconnected from the movement’s mission
• Struggling to manage team workflows or priorities

Why you might not want this job

• You prefer predictable corporate marketing environments
• You are not motivated by social impact work
• You prefer working alone rather than leading creative teams
• You find fast moving campaign environments stressful

We need you.

Animal Rising has helped bring the issue of animal suffering into the global conversation. As the movement grows, social media will play a crucial role in shaping public understanding and mobilising people to act.

In this role you will help tell the stories that move people, shift culture, and accelerate change for animals.